“’Madness’ is too glamorous a term to convey what happens to most people who are losing their minds. The word it too exciting, too literary, too interesting in its connotations to convey the boredom, the slowness, the dreariness, the dampness. Madness is delightful to the beholder, scary in its way, a sport for spectators and rubberneckers, who can’t advert their eyes from the awfulness they know they shouldn’t be seeing. Madness is Jim Morrison swinging suggestively out the seventh floor window of the Chateau Marmont; it’s Edie Sedgwick in all her anemic, anorexic beauty, trying to do herself in with amphetamines and pearls while dancing on the tables at Ondine and posing for Vogue as a youthquaker; it’s Kurt Cobain in every one of those Nirvana videos, looking like a man who is deeply sick, who need help badly and wear his desperation like a badge of cool; it’s Pete Townshend smashing his perfectly good guitar into bits and pieces; it’s every great moment in rock and roll, and it’s probably every great moment in popular culture.” – Elizabeth Wurtzel
Madness Is features unique street wear with an edge for young men and women daring to be different. Whether it’s stepping into Wonderland or loving like Sid and Nancy, each collection focuses on the bit of chaos, destruction, and… well… madness that are in us all.